menu

Portfolio

Reach Markets 

TESTIMONIAL

READ MY WORDS >

Cat is a very reliable writer. If she says she will do it, she will. She writes technical articles for us and picks up new topics fast. She is also really good at taking feedback (although usually it’s not necessary to give her any).

We usually brief Cat the general idea and structure of an article and leave the details to her. She has a good sense of how to fill in the gaps with her own research, more effective angles and examples.

She provides consistent high quality and is really easy to communicate with. We can always count on her to get the job done. Highly recommend. 

Watches of Switzerland 

The Project

THE INTRO

READ MORE OF MY WORDS >

'The History of Time - A Luxury Obsession,' an article for Perpetual, Watches of Switzerland luxury watch blog.

Time has always been a human obsession. The earliest cultures based their lives and customs on the changes of seasons, and movement of the moon and sun. Our obsession with time has taken many shapes over the millennia and it continues today.

Wildland Trekking 

The Project

READ MY WORDS >

Educational articles about Wildland Trekking's key outdoor adventure destinations including the Pacific North-West, Yosemite, and Sapa, Vietnam. 

Mindful in May

The Project

See my WORK >

Social media content creation and coordination and and copywriting for mindfulness meditation course launch.

Melbourne Polytechnic 

The Project

READ MY WORDS >

Brand voice style guide development and overhaul of content for 200+ course pages and compliance-related pages. 

Whispir

The Project

READ MY WORDS >

Brand voice development workshop and product-level messaging for SaaS cloud communications platform.

Sea to Summit

The Project

READ MY WORDS >

Hiking and camping product education blog posts in which I'm actively encouraged to write about how best to shit in the woods.  

book a free discovery call

Are you ready to grow your brand?

Copyright Cat McLean Copy Studio, 2020. All rights reserved. 

Website by Madison Ramm Design